Improving the Lives of LA County’s Most Vulnerable Youths & Young Adults

in foster care


Victims of Sex Trafficking

In-crisis or at risk

GIVE – MENTOR – LOVE is a Foundation of dedicated professionals serving LA County youths and young adults in-crisis, at risk, homeless or in foster care, and victims of sex trafficking.

We are a layer of the healing process GIVING immediate and continued support of basic needs and financial assistance; MENTORING to help them rediscover their self-worth; and LOVING unconditionally to help them thrive.

History of our Organization


We started volunteering with foster girls in the Pasadena, CA area who were exploited, in-crisis and suffered unspeakable traumas.


We established GIVE – MENTOR – LOVE Foundation to expand our footprint and services in order to support youths and young adults in-crisis, at risk, homeless or in foster care, and victims of sex trafficking across all of Los Angeles County.


GIVE – MENTOR – LOVE Foundation partners with LA County Specialized Bureau for Commercial Sexual Exploited Children (CSEC), ZOE Los Angeles, and Learning Works Charter School. 

Our Leaders
Board of Directors

Paul Rusnak

Board Member

Paul Rusnak is Chairman and CEO of Rusnak Group. Since establishing his first automobile dealership in 1959, he has made the Rusnak brand synonymous with Southern California car culture and one of the region’s most widely recognized. Rusnak emigrated from Czechoslovakia in 1948 and has made LA’s San Gabriel Valley his home for the last five decades. For his charitable contributions and business acumen, Rusnak has received numerous awards and recognition, including an honorary doctorate of humanities in 2016 from Sias University.

Donna Pierson

Founder/President, Chairman of the Board

Donna Pierson is the Founder and Chairperson of GIVE – MENTOR – LOVE Foundation. She started the Cottage Guild at Rosemary Children’s Services in Pasadena with four friends in 2010, which later transformed into the GIVE – MENTOR – LOVE Foundation in 2019. This now feeds her passion for volunteering with youth and young adults in-crisis, at risk, homeless or in foster care, and victims of sex trafficking.

Natalie Friberg

Vice Chairperson

Natalie Friberg is the Vice President/Vice Chairperson of GIVE – MENTOR – LOVE Foundation and Director of Communications. She oversees and handles all marketing and public relations of the foundation to help spread awareness for the youth, young adults, and victims we serve. Ms. Friberg is the co-Founder of, an online retirement destination real estate company. Formerly, she was the Editor-In-Chief of DREAMS Magazine, a luxury lifestyles magazine in Southern California.

Ginger Umutyan

Chief Financial Officer

Ginger Umutyan joined the board in 2020 and is the Chief Financial Officer. An active member in her community, she on the Board of Trustees for The Gooden School, and is the president of TEMVAT, LLC, a bookkeeping service for non-profits and corporations. Ginger enjoys helping make a difference in this world and being a part of this organization, by Giving, Mentoring, and Loving these girls, something that they have been missing in their lives. She enjoys sharing her knowledge of Financial knowledge so that the youths and young adults in our programs can have a better idea of how to do life budgeting and digital skills, and prepare for job searches. Ginger is a wife and a mother of six children.

Kathy Lee

Director of Community Services

Kathy Lee is the Director of Community Services at Give-Mentor-Love Foundation. She is currently completing her graduate studies in Marriage and Family Therapy at USC. An area of interest she holds as a student is counseling children and adolescents Kathy has experience collaborating with underserved, at-risk youth and high school graduates. She provides assistance in helping youth reach their vocational study goals as well as providing mentorship, guidance, and connection to needed resources. Kathy was born and raised in San Francisco and is a first generation college graduate.

Christian Scali

Board Member

Christian Scali has a diverse law practice that includes advice and counsel and complex and high stakes litigation. His clients are in a variety of industries, including restaurant and hospitality, property management, entertainment, clothing manufacturing and ecommerce. Valued by clients for his outside general counsel advice and guidance, Christian resolves the critical issues, disputes and lawsuits facing his clients to minimize risks. Along with being on the Give Mentor Love board of directors, Christian is on the Los Angeles County Bar Association (LACBA) Litigation Section Executive Committee, and is a delegate for the Board of Directors of the Independent Auto Dealers Association of California (IADAC).